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Chapter 9 of the Book - The New Success - How to Survive and Thrive in Content NationPosted by John Blossom. |
The thing that inspired me to write the book Content Nation was the realization that there was something more important about its impact on our lives than the usual Silicon Valley gibberish about "new paradigms" or whatever. While not meaning any disrespect to people focused constantly on the "new, new thing" (I am one of them, after all) it began to occur to me that social media was tied into far broader trends in human existance, trends that were on the scale of tens of thousands of years rather than mere decades, centuries or millenia.
As I saw it, the ability of people to survive and to thrive in a rapidly changing environment through social media publishing was bringing us back to many of our key human traits that allowed us to survive and to thrive before the rise of publishing. Through social media, the formula for success in life was beginning to resemble that of our ice-age ancestors at least as much as formulas for success in our modern era. If the DNA of the organism known as civilization expresses itself through publishing and that DNA is changing rapidly through social media, then it becomes very important to understand what made us successful as humans before the rise of traditional publishing.
Chapter 9 of Content Nation focuses on some of the key traits of fundamental humanness that are being liberated by social media to act in more effective ways to help us to survive and to thrive in a rapidly changing world. The chapter also takes a look at some of the key examples of how the virtues of the ice-age code are helping people to realize success in innovative ways through some of the more exciting experiments at the leading edge of social media publishing. The chapter also takes a look at how the global openness of social media challenges us to act successfully in a world that is still very much a modern place and how that openness is forming the basis for a new kind of society - an "open source society." Finally I sum up how this new way of living is really about liberatng us to experience the joy of being human through one of our most fundamental human traits - publishing.
It's a great chapter, but it's not quite the end. Chapter 10 will take you from the worlds of yesterday's and today's publishing to a future shaped by social media. Stay tuned!
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